Conor Maynard has reportedly said that his sound is very different from fellow teen popstar Justin Bieber.
Maynard, who won the MTV Brand New for 2012 competition ahead of King Charles and Lana Del Rey last month, has drawn comparisons to Bieber due to their young age and tens of millions of YouTube hits.
Asked about his similarity to the Canadian singer, Maynard told Metro: "I've kind of gone for a very urban root with some quite British inputs as well. In terms of music, it's very different."
Of his sharp rise to fame, he added: "'It is kind of cool to think I did a lot of it by myself and through YouTube and I had to pick what covers I did and recorded it myself in my room and make the videos myself. I feel like I got here with not much help."
Regarding his collaboration with N.E.R.D's Pharrell Williams, Maynard said: "Obviously, Pharrell's a bit of a dream for someone like me to work with.
"He saw my videos on YouTube and reached out to my label [Parlophone] and said, 'Do you look after this kid, who is he?'
"'It was all sorted out through him pushing it. It's just cool. Saying 'I worked with Pharrell' is just insane. He's an amazing person to have belief in you."
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