As she strolled onto the stage at London's ExCeL centre, Amy Childs looked ready for a night out in her home county of Essex in a sklntight black PVC catsuit which highlighted her pneumatic curves.
But in fact, the former TOWIE star was actually promoting her own range of strip eyelashes.
However, nobody was looking at Amy's lashes as she posed for photographers astride a pink scooter.
The 21-year-old redhead teamed the sexy all-in-one outfit with a pair of sky-high silver heels and a pair of pearl earrings for the photocall.
Amy has teamed up with beauty brand Blink+Go for the new range, which she has decided to call Amy Childs' Lashes.
The range features eight different styles with names such as Heartbreaker, Tease, Temptress and Flirt, and is the latest move from Amy to further her involvement in the beauty industry.
Amy said of the range: 'As a beautician it’s a dream to have my very own eyelash range – I’ve really thought about the eight different styles and there’s a lash to suit everyone. I love them and cannot wait to see people out and about in Amy Childs’ Lashes.'
The pretty star opened her own beauty salon in Brentwood, Essex, shortly after leaving TOWIE - the opening of which was documented on her own spin-off reality show It's All About Amy.
But Amy admitted in a recent interview that she still struggles to believe that she is making a name for herself as a businesswoman.
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