It's been a while since we saw Katie Price's alter-ego Jordan.
But as she launched her new reality show, the mother-of-three resurrected her pin-up persona as she posed in her underwear.
The attention-seeker stripped off today to promote Signed By Katie Price, which premieres on Sky Living tonight.
She added suspenders and thigh-high stockings to her tiny black thong and diamante-encrusted bra.
The 33-year-old also donned a bizarre lab coat, which bore the name of her show emblazoned on the back.
It was hitched up by an assistant to show off her underwear as she posed in a studio at The Worx, in Parsons Green, London.
The mother-of-three, who is newly single after splitting with Argentine hunk Leandro Penna, has scoured the country looking for a man or woman to follow in her footsteps.
The makers of the show have compared it to the UK's most popular reality show, the X Factor, which may cause Simon Cowell to scoff.
It even sees contestants put through to a 'boot camp' if the have a good audition.
The official websites says: 'Hands up if you like X Factor… And raise the other hand if you're also addicted to pretty much every Top Model series there is…
'If there's a reality TV show on the telly that involves emerging talent, great characters, emotional highs and lows, eliminations (cringe) and a bit of celebrity endorsement then we're hooked.''
